Unlock Your SME's Potential: How Generative AI Can Revolutionise Efficiency and Growth in the UK

1. Automated Content Creation: Speed up the creation of marketing copy, reports, emails, and more.

Example Prompt:

Draft an engaging Instagram post (around 150 words) aimed at environmentally conscious consumers aged 25-45. Announce our new handmade lavender & chamomile eco-friendly soap bar. Highlight its natural ingredients, calming properties, and plastic-free packaging. Include a call to action encouraging users to visit our online shop (link will be added later) and suggest 3 relevant hashtags.

How to Use: Replace bracketed/example details (product, audience, features, CTA) with your specific information. Specify tone if needed (e.g., "Make the tone enthusiastic").

2. Intelligent Data Analysis & Summarisation: Quickly extract key insights from large volumes of text or data.

Example Prompt:

Analyze the following [or attached] 50 customer feedback survey responses regarding our recent website redesign. Summarize the key findings into bullet points covering: 1) Top 3 positive comments/themes, 2) Top 3 negative comments/themes or areas for improvement, and 3) Any actionable suggestions mentioned by customers. The summary should be concise and suitable for a management review meeting.

How to Use: Provide the data by pasting it directly after the prompt or using an attachment feature. Clearly state the context (e.g., "website redesign") and define the required output structure (number of points, categories).

3. Streamlined Communication & Collaboration: Automatically generate meeting summaries, action items, or draft communications.

Example Prompt:

Take the following meeting transcript from our 'Project Alpha Kickoff' meeting held today. Extract and list: 1) All key decisions made during the meeting. 2) All specific action items assigned, noting who is responsible for each item and any mentioned deadlines. Present these as two clearly labelled lists.

How to Use: Paste the full meeting transcript text immediately after the prompt. Be specific about the information you need extracted (decisions, actions, owners, deadlines).

4. Task Automation & Workflow Optimisation: Assist in classifying information or performing rule-based text tasks.

Example Prompt:

Analyze the following customer support email. Based on its content, classify it into one of these categories: 'Technical Support', 'Billing Inquiry', 'Product Feedback', or 'Sales Question'. Provide only the category name as the output. [Paste email text here].

How to Use: Replace "[Paste email text here]" with the email content. Ensure your defined categories are accurate and comprehensive for your needs. Specify the exact desired output format.

5. Enhanced Research & Idea Generation: Brainstorm ideas, conduct initial research, or explore different angles.

Example Prompt:

Act as a marketing consultant for a local independent bakery. Generate 5 creative and relatively low-cost marketing campaign ideas to launch and promote our new customer loyalty program within the local community. Focus on ideas that encourage sign-ups and repeat visits.

How to Use: Define the AI's role ("Act as..."). Specify your business type, the goal (promote loyalty program), and any constraints (low-cost, local community).

1. Hyper-Personalised Marketing & Outreach: Create tailored marketing messages that resonate better with individual customers.

Example Prompt:

Draft a personalised email template for a customer named [Customer Name] who purchased our '[Product X Name]' one month ago. The goal is to cross-sell our complementary '[Product Y Name]'. Briefly reference their previous purchase and explain how Product Y enhances the experience of Product X. Keep the tone helpful and friendly, not overly salesy. Include a small 'thank you' discount code '[Discount Code]' for their next purchase. End with a clear link to the Product Y page: [Link].

How to Use: Replace all bracketed placeholders ([Customer Name], [Product X Name], [Product Y Name], [Discount Code], [Link]) with specific, accurate information. Adjust timing ("one month ago") and tone instructions as needed.

2. Superior Customer Support: Provide instant answers to common questions or draft support responses.

Example Prompt:

Act as a customer support agent. A customer has emailed asking 'How do I reset my password for your online portal?'. Draft a polite and helpful response email. Clearly explain the step-by-step process for resetting the password via the 'Forgot Password' link on the login page. Ensure the instructions are easy to follow for a non-technical user. Include a link to the login page: [Login Page Link].

How to Use: Include the specific customer query. Replace placeholder information like "[Login Page Link]". Define the required tone and target user technical skill level.

3. Deeper Market & Customer Insights: Analyse feedback to understand sentiment and identify trends.

Example Prompt:

Analyze the following 100 online customer reviews for our restaurant. Identify the main recurring themes and sentiment expressed regarding: 1) Food quality and taste, 2) Service speed and staff friendliness, 3) Restaurant ambiance/atmosphere, and 4) Perceived value for money. Summarize the key positive points and the most common areas mentioned for improvement for each category.

How to Use: Paste the review text or use an attachment. Specify your business type ("restaurant") and the exact categories you want analyzed (food, service, ambiance, value). Define the desired output structure (themes, sentiment, positives, improvements).

4. Optimised Sales Processes: Assist sales teams with lead qualification, pitch drafting, or follow-ups.

Example Prompt:

Draft a follow-up email to [Prospect Name] at [Prospect Company Name] after our introductory sales call today ([Date]). Reference our positive discussion about [mention key topic, e.g., 'improving their workflow efficiency']. Briefly reiterate the main benefits we discussed for them. Confirm the agreed next step is that I will send over the detailed proposal by [Date/Time]. Keep the tone professional and enthusiastic. Ask them to confirm receipt of the proposal once sent and suggest scheduling a brief follow-up call next week.

How to Use: Replace all bracketed placeholders with specific details from the sales call. Guide the AI on essential content elements (reference discussion, benefits, next steps) and tone.

5. Smarter Product/Service Development: Generate ideas based on feedback or market analysis.

Example Prompt:

Based on customer feedback indicating a need for more flexible reporting in our project management software, generate 3 distinct ideas for new reporting features. For each idea, briefly describe: 1) The specific problem it solves for the user, 2) How the feature would work at a high level, and 3) How it complements our existing feature set. Focus on ideas that enhance user control over data visualization and export options.

How to Use: Provide the basis for the request (e.g., "Based on customer feedback..."). Specify the product, the goal (3 new reporting features), the required output structure for each idea, and any specific focus areas (e.g., "user control over data visualization").